The rich blessings of the sea from various regions of Japan to the world from the Mie Fisheries Cooperative.
Since its establishment in 1949, the Mie Fisheries Cooperative has been delivering the blessings of the sea fresh to everyone's dining tables while walking alongside the fishermen of Mie Prefecture. Centered on seasonal wild fish landed in Mie Prefecture and carefully raised farmed fish such as sea bream and yellowtail, we are expanding daily to various locations within the prefecture and nationwide. Additionally, at the distribution center in Miura City, Kanagawa Prefecture, we also handle the processing of fish from the Kyushu region, including Kagoshima, and ship them to the metropolitan area and overseas. We are committed to delivering seafood with a focus on freshness and quality so that customers can enjoy it with peace of mind throughout the year.
What we value is 'delivering fish raised in the seas of Mie and various parts of Japan as fresh as possible to as many dining tables as we can.' Fresh fish caught is consistently quality controlled from catch to shipment, and only the carefully selected ones are sent directly. Therefore, the fish shipped by the Mie Fisheries Cooperative is highly regarded overseas for its freshness, flavor, and safety.
In addition, this system is designed to reduce intermediate costs while properly returning the efforts and skills of producers. Aiming for a 'sustainable fishery' where both fishermen and customers can smile while protecting the blessings of the sea, we will deliver delicious fish from Mie to the world.
A Mie brand filled with "commitment"
Mie Prefecture is one of Japan’s leading producers of farmed sea bream. To ensure consistent quality, we’ve established strict production standards and guarantee product excellence. The feed used for Ise Madai includes powdered blends of Mie’s local specialties—Ise tea, citrus, and seaweed—which are rich in polyphenols known to improve the texture and flavor of the fish. As a result, Ise Madai has minimal odor and excess fat, allowing the natural umami of the sea bream to shine. It is also rich in high-quality protein, unsaturated fatty acids (DHA and EPA), and essential vitamins such as C, D, E, B1, and pantothenic acid. One of its key features is its excellent shelf life.
Click here for details.
Ise Buri (Yellowtail)
Ise Buri is a farmed yellowtail unique to Mie, raised on feed blended with Ise tea, citrus, and seaweed. About two months before shipment, the fish are fed this special blend to enhance their quality. Polyphenols in tea leaves help prevent oxidation, improving shelf life and reducing discoloration. Seaweed provides dietary fiber and fucoidan, which support fish health, while limonene from citrus helps reduce odor. These thoughtful practices result in a premium yellowtail with concentrated flavor and exceptional freshness. We invite you to experience Ise Madai and Ise Buri, two carefully crafted seafood brands that showcase.
Click here for details.
Commitment to Safety and Quality
